IRO is a French brand of casual and bohemian clothing. This brand was launched in 2002 by French brothers Laurent and Arik Britton. Their collection features an ever-changing color palette and styles that range from wardrobe staples, like little black jackets, to playful dresses to billowing blouses. I saw their clothing for the first time at a store in Miami Beach. I really liked it. Definitely a designer that I would want to wear. The designs reminded me of a toned down and more sophisticated version Free People. Currently, IRO clothing is sold at small boutique shops in ten states around the U.S. It's sold at Barney's New York.
It's also sold at Yoox.com.
Check out this short dress in green sold at Yoox.com for $198. It's 100% silk.
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